Sense of worth
Customer Satisfaction: Discover customer needs, bring value to customers, respect and care for customers.
Respect for individuals: open and honest communication, always fair treatment, mutual trust, mutual support, accept different things.
Sense of achievement: common vision and goals, sense of responsibility, determination to fight for victory, praise.
Continuous learning: innovation and courage, support development, tolerance of failure, never complacency, keep an open mind.
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